{"id":48638,"date":"2025-02-05T16:08:19","date_gmt":"2025-02-05T09:08:19","guid":{"rendered":"https:\/\/www.esrith.com\/?p=48638"},"modified":"2025-02-05T16:08:19","modified_gmt":"2025-02-05T09:08:19","slug":"nexttech-generative-ai-gis","status":"publish","type":"post","link":"https:\/\/www.esrith.com\/en\/blog-en\/nexttech-generative-ai-gis\/","title":{"rendered":"NextTech: Generative AI Enhances GIS across the Enterprise"},"content":{"rendered":"\r\n<h3 class=\"wp-block-heading wp-elements-6bcfbcea3a0c37c80bb8132d4b2a7762\">\u00a0<\/h3>\r\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color\">Ever since generative AI applications debuted in late 2022, companies in nearly every industry have been racing to integrate GenAI into business processes, hoping to boost productivity and optimize efficiency. According to a recent KPMG survey, 43 percent of US companies with $1 billion or more in annual revenue expect to invest\u00a0at least $100 million in generative AI\u00a0in the next 12 months.<\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-6ad0f631ee9685fd8423c79af63e13b3\">For years, machine learning techniques have enabled\u00a0AI programs\u00a0to spot patterns across massive datasets and make useful predictions. But GenAI went several steps further: based on prompts as simple as search queries, this new form of AI creates content and images and delivers information in natural language.<\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-e1aef3b6bfa8148dc40e9b5f40c43a5e\">GenAI empowers business users to access enterprise technology like geographic information system (GIS) software using simple prompts. This frees up technical specialists to focus on higher-value tasks like quality assurance and data verification.<\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d9254bc6deeb862b1b1acc5f26c8f125\">With GenAI integrated into GIS, the benefits of\u00a0location intelligence\u00a0can be amplified throughout the enterprise. An employee might soon be able to generate a map of company assets, identify the most promising real estate opportunities in a region, and locate areas of target demographics simply by\u00a0describing the desired map to AI-powered software.<\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-88527ed310976576323e29f5f9db01e9\"><strong><br \/>GenAI Strengthens GIS in the Mobile Enterprise<\/strong><\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-56c9db4fce1283a9c1b1fbafb2749105\">One of the first areas where the integration of GenAI and GIS has taken root is in the mobile enterprise\u2014an area of growing relevance to many businesses. Employees outside the office can enter data into mobile surveys or online forms that automatically update maps or dashboards for coworkers, business partners, or even the public.<br \/><br \/>Through GenAI, such forms can be created with a simple command\u2014an innovation that could help organizations become more agile, gain near-instant customer feedback on new products and services, and improve communication among teams across the enterprise.<br \/><br \/><\/h3>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<h2 class=\"content-topic\" style=\"text-align: center;\"><strong><span style=\"color: #000080;\">Unleashing GIS Technology\u2019s potential in every industries<\/span><\/strong><\/h2>\r\n<p>&nbsp;<\/p>\r\n<h3 style=\"text-align: center;\"><a class=\"qbutton default\" href=\"https:\/\/www.esrith.com\/en\/about\/blog-en\/\" target=\"_self\" rel=\"noopener\" data-hover-background-color=\"#03409c\" data-hover-border-color=\"#03409c\">Read more<\/a><\/h3>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Ever since generative AI applications debuted in late 2022, companies in nearly every industry have been racing to integrate GenAI into business processes, hoping to boost productivity and optimize efficiency. According to a recent KPMG survey, 43 percent of US companies with $1 billion&#8230;<\/p>\n","protected":false},"author":10,"featured_media":48622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[89],"tags":[291,293,272,289],"class_list":["post-48638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ai","tag-enterprise","tag-geoai-en","tag-gis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NextTech: Generative AI Enhances GIS across the Enterprise - Esri Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esrith.com\/en\/blog-en\/nexttech-generative-ai-gis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextTech: Generative AI Enhances GIS across the Enterprise - Esri Thailand\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Ever since generative AI applications debuted in late 2022, companies in nearly every industry have been racing to integrate GenAI into business processes, hoping to boost productivity and optimize efficiency. 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