{"id":16575,"date":"2022-11-16T10:01:25","date_gmt":"2022-11-16T03:01:25","guid":{"rendered":"https:\/\/www.esrith.com\/?p=16575"},"modified":"2022-11-16T10:01:25","modified_gmt":"2022-11-16T03:01:25","slug":"behavior-prediction-in-the-retail-industry","status":"publish","type":"post","link":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/","title":{"rendered":"Behavior Prediction in the Retail Industry"},"content":{"rendered":"<p>In the retail industry, product is paramount, but customer experience runs closely behind. In recent years, retail executives have broadened the definition of customer experience beyond the traditional touchpoints. Retail leaders now focus on the many physical and sensory experiences customers have when they interact with a retailer\u2019s brand, store, and online and social media presence.<\/p>\n<p>Because of these many touchpoints and the volume of customer information generated by digital transformation and the IoT, retail is especially ripe for machine learning applications. Through recent innovations, machine learning is helping retailers turn customer data\u2014shared with the user\u2019s permission\u2014into insight that drives personalized experiences with their brand. In one scenario, customers who order a meal using a retailer\u2019s app have their food handed to them at the exact moment they walk into the store.<\/p>\n<p>How is that level of precision possible? It is, in part, due to machine learning\u2019s predictive capabilities combined with canny location intelligence. By analyzing millions of data points based on customer behavior and location data tracked through the app, ML algorithms can make accurate predictions about when that customer will arrive\u2014without the privacy-infringing practice of individual location tracking.<\/p>\n<p>\u201cAI is a data-driven game, hands down,\u201d explains Esri\u2019s Sud Menon. But \u201cpredictions will be accurate only if the training data used to teach the AI prediction model is truly representative of the target cases being classified or predicted. \u201cIf I had to put it in one term,\u201d Menon adds, \u201cAI is basically about decision-making\u2014smarter decision-making.\u201d<\/p>\n<p>Forward-thinking retailers are finding ways to tap into the data they need to be able to predict\u2014with high levels of accuracy\u2014what customers are going to demand; when they want it; by what channel; and most importantly, where they want it available. By combining location intelligence and artificial intelligence, companies can bridge the traditional gap between supply chain forecasting and actual consumer demand.<\/p>\n<p>Today\u2019s merchandise planning spans the entire complex network in dynamic iterations that reflect real-time trends. Predictive demand sensing backed by location intelligence and AI gives companies the edge to compete and build customer trust. Companies apply this innovative approach to deliver higher customer satisfaction, gain a competitive advantage, and achieve higher brand value.<\/p>\n<p>The customer experience can be enhanced through machine learning in other ways. Cities are already putting GIS and ML to work directing drivers to the nearest open parking spaces in crowded urban areas. Large retailers can provide in-app deals as a customer moves through a store, targeting incentives to their precise location and behavior\/purchasing history.<\/p>\n<blockquote><p>\u201cBy combining location intelligence and artificial intelligence, companies can bridge the traditional gap between supply chain forecasting and actual consumer demand.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 class=\"content-topic\" style=\"text-align: center;\"><strong><span style=\"color: #000080;\">Unleashing GIS Technology\u2019s potential in every industries<\/span><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a class=\"qbutton default\" href=\"https:\/\/www.esrith.com\/kh\/about\/blog\/\" target=\"_self\" rel=\"noopener\" data-hover-background-color=\"#03409c\" data-hover-border-color=\"#03409c\">Read more<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In the retail industry, product is paramount, but customer experience runs closely behind. In recent years, retail executives have broadened the definition of customer experience beyond the traditional touchpoints. Retail leaders now focus on the many physical and sensory experiences customers have when they interact&#8230;<\/p>\n","protected":false},"author":10,"featured_media":16570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-16575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behavior Prediction in the Retail Industry - Esri Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavior Prediction in the Retail Industry - Esri Thailand\" \/>\n<meta property=\"og:description\" content=\"In the retail industry, product is paramount, but customer experience runs closely behind. In recent years, retail executives have broadened the definition of customer experience beyond the traditional touchpoints. Retail leaders now focus on the many physical and sensory experiences customers have when they interact...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Esri Thailand\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T03:01:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tidatip MKT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tidatip MKT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\"},\"author\":{\"name\":\"Tidatip MKT\",\"@id\":\"https:\/\/www.esrith.com\/en\/#\/schema\/person\/40eba026357708170ab2b09b999cd24c\"},\"headline\":\"Behavior Prediction in the Retail Industry\",\"datePublished\":\"2022-11-16T03:01:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\"},\"wordCount\":469,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\",\"url\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\",\"name\":\"Behavior Prediction in the Retail Industry - Esri Thailand\",\"isPartOf\":{\"@id\":\"https:\/\/www.esrith.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg\",\"datePublished\":\"2022-11-16T03:01:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.esrith.com\/en\/#\/schema\/person\/40eba026357708170ab2b09b999cd24c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage\",\"url\":\"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg\",\"contentUrl\":\"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg\",\"width\":900,\"height\":484},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esrith.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Behavior Prediction in the Retail Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esrith.com\/en\/#website\",\"url\":\"https:\/\/www.esrith.com\/en\/\",\"name\":\"Esri Thailand\",\"description\":\"GIS Mapping Software, Spatial Analysis, and Location Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esrith.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esrith.com\/en\/#\/schema\/person\/40eba026357708170ab2b09b999cd24c\",\"name\":\"Tidatip MKT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1857284817a67f4c2fe5bb3e845028831f7b056f5c2fc920f007fb50325bbc31?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1857284817a67f4c2fe5bb3e845028831f7b056f5c2fc920f007fb50325bbc31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1857284817a67f4c2fe5bb3e845028831f7b056f5c2fc920f007fb50325bbc31?s=96&d=mm&r=g\",\"caption\":\"Tidatip MKT\"},\"url\":\"https:\/\/www.esrith.com\/en\/author\/mkt4\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behavior Prediction in the Retail Industry - Esri Thailand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/","og_locale":"en_US","og_type":"article","og_title":"Behavior Prediction in the Retail Industry - Esri Thailand","og_description":"In the retail industry, product is paramount, but customer experience runs closely behind. In recent years, retail executives have broadened the definition of customer experience beyond the traditional touchpoints. Retail leaders now focus on the many physical and sensory experiences customers have when they interact...","og_url":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/","og_site_name":"Esri Thailand","article_published_time":"2022-11-16T03:01:25+00:00","og_image":[{"width":900,"height":484,"url":"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg","type":"image\/jpeg"}],"author":"Tidatip MKT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tidatip MKT","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#article","isPartOf":{"@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/"},"author":{"name":"Tidatip MKT","@id":"https:\/\/www.esrith.com\/en\/#\/schema\/person\/40eba026357708170ab2b09b999cd24c"},"headline":"Behavior Prediction in the Retail Industry","datePublished":"2022-11-16T03:01:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/"},"wordCount":469,"commentCount":0,"image":{"@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/","url":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/","name":"Behavior Prediction in the Retail Industry - Esri Thailand","isPartOf":{"@id":"https:\/\/www.esrith.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg","datePublished":"2022-11-16T03:01:25+00:00","author":{"@id":"https:\/\/www.esrith.com\/en\/#\/schema\/person\/40eba026357708170ab2b09b999cd24c"},"breadcrumb":{"@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#primaryimage","url":"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg","contentUrl":"https:\/\/www.esrith.com\/wp-content\/uploads\/2022\/11\/Web_Behavior-Prediction.jpg","width":900,"height":484},{"@type":"BreadcrumbList","@id":"https:\/\/www.esrith.com\/en\/blog-en\/behavior-prediction-in-the-retail-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esrith.com\/en\/"},{"@type":"ListItem","position":2,"name":"Behavior Prediction in the Retail Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.esrith.com\/en\/#website","url":"https:\/\/www.esrith.com\/en\/","name":"Esri Thailand","description":"GIS Mapping Software, Spatial Analysis, and Location Intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esrith.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.esrith.com\/en\/#\/schema\/person\/40eba026357708170ab2b09b999cd24c","name":"Tidatip MKT","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1857284817a67f4c2fe5bb3e845028831f7b056f5c2fc920f007fb50325bbc31?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1857284817a67f4c2fe5bb3e845028831f7b056f5c2fc920f007fb50325bbc31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1857284817a67f4c2fe5bb3e845028831f7b056f5c2fc920f007fb50325bbc31?s=96&d=mm&r=g","caption":"Tidatip MKT"},"url":"https:\/\/www.esrith.com\/en\/author\/mkt4\/"}]}},"_links":{"self":[{"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/posts\/16575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/comments?post=16575"}],"version-history":[{"count":0,"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/posts\/16575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/media\/16570"}],"wp:attachment":[{"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/media?parent=16575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/categories?post=16575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esrith.com\/en\/wp-json\/wp\/v2\/tags?post=16575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}