{"id":16096,"date":"2022-08-31T13:55:39","date_gmt":"2022-08-31T06:55:39","guid":{"rendered":"https:\/\/www.esrith.com\/?p=16096"},"modified":"2026-02-02T13:26:43","modified_gmt":"2026-02-02T06:26:43","slug":"making-unseen-emissions-visible","status":"publish","type":"post","link":"https:\/\/www.esrith.com\/en\/blog-en\/making-unseen-emissions-visible\/","title":{"rendered":"Making Unseen Emissions Visible"},"content":{"rendered":"<p>Author: Richard Cooke<\/p>\n<p>Thanks to the growing\u00a0<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/net-zero-and-carbon-offsets\/\">transparency of greenhouse gas emission data<\/a>, today\u2019s global consumer can know the approximate carbon footprint of nearly any activity, product, or location with a simple internet search.<\/p>\n<p>A smartphone user can learn that a new device will generate\u00a0<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/technology\/technology-media-and-telecom-predictions\/2022\/environmental-impact-smartphones.html\">85 kilograms of emissions<\/a>\u00a0in its first year of use, due largely to production processes like raw-material mining and shipping. Thanks to\u00a0online carbon emissions calculators, an HR director can determine that each biweekly flight an executive takes from San Francisco to New York creates 1.5 metric tons of carbon.<\/p>\n<p>CO<sub>2<\/sub>\u00a0and other greenhouse gases are accelerating climate change, which in turn disrupts business continuity and everyday life. The growing public availability of carbon data has heightened the importance of context, and one new app uses geographic information system (GIS) technology to visualize carbon dioxide\u2014otherwise undetectable by the human eye\u2014in the context of location and time.<\/p>\n<p>Through such technology, a company\u2019s carbon footprint now may become visible to the public, a reality that could increase the business cost of not addressing excessive emissions.<\/p>\n<h3>Seeing the Unseen Carbon Emissions<\/h3>\n<p>A team of geospatial data scientists and developers built the app, called\u00a0<a href=\"https:\/\/pipeline-oco.ew.r.appspot.com\/\">Seeing the Unseen<\/a>, as part of\u00a0<a href=\"https:\/\/storymaps.arcgis.com\/stories\/f4ee53a284d74d98b9c0fe34b19e1036\">a climate-focused hackathon<\/a>. The app uses GIS to create a dashboard showing NASA-measured carbon concentrations across a geographic region.<\/p>\n<p>The app shows how these dynamics play out over the English town of Barnsley. The app\u2019s creators envision that any municipality could eventually employ the same technology to monitor its own CO<sub>2<\/sub>\u00a0levels.<\/p>\n<p>Location analysis enables users to zoom in on a particular neighborhood or highway system for a more granular view of the local carbon footprint. Dragging a slider over the GIS map makes it possible to view before and after pictures of how greenhouse gas emissions have increased or decreased over the years.<\/p>\n<p>It\u2019s an approach that blends geography with\u00a0<a href=\"https:\/\/www.esri.com\/en-us\/lg\/publications\/the-journey-from-dots-on-a-map-to-smart-analytics\">data science<\/a>. Residents near a city\u2019s industrial sector or workers at a corporate campus could use a smart map like this to gauge the quantities of carbon emissions block by block.<\/p>\n<p>These map-based insights into spatial trends and patterns\u2014known as\u00a0<a href=\"https:\/\/www.esri.com\/en-us\/location-intelligence\">location intelligence<\/a>\u2014could influence decisions by community stakeholders. Once they see greenhouse gas emissions in geographic context, local leaders might restrict development in certain areas or change land-use regulations to help meet carbon-reduction and net-zero goals.<\/p>\n<h3>When CO<sub>2<\/sub>\u00a0Data Becomes Public Knowledge<\/h3>\n<p>The Seeing the Unseen app could be useful to businesses as well, to assess air quality for workers at a warehouse or near a potential new office building. But the growing availability of spatial analytics technology also represents a possible business risk for organizations that aren\u2019t monitoring their own greenhouse gases.<\/p>\n<p>Regardless of whether business leaders voluntarily disclose such data (less than one-third of public companies do,\u00a0<a href=\"https:\/\/conferenceboard.esgauge.org\/sustainabilitypractices\/dashboard\/ens\/1\/4\">according to one study<\/a>), it could become public knowledge through the rise of\u00a0<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/think-tank-what-leading-businesses-see-in-remote-sensing\/\">remote sensing<\/a>\u00a0capabilities. A poor record on emissions could cause reputational harm or lead to increased scrutiny from regulators.<\/p>\n<p>Indeed, a new field known as\u00a0<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/spatial-finance\/\">spatial finance<\/a>\u00a0has sprung up as lenders incorporate sustainability measures into investment calculations. By using a combination of technologies including GIS, satellite imagery, and\u00a0<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/artificial-intelligence-and-location-intelligence-for-business\/\">artificial intelligence<\/a>, a bank can learn more about a company\u2019s contributions to CO<sub>2<\/sub>\u00a0than the company\u2019s own C-suite knows. A business that neglects to monitor or mitigate emissions through measures like clean energy may be considered an investment risk.<\/p>\n<p>Knowledge is power, as the saying goes, and technologies like\u00a0<a href=\"https:\/\/www.esri.com\/about\/newsroom\/publications\/wherenext\/enterprise-technology-behind-big-business-decisions\/\">GIS<\/a>\u00a0are leading to a wave of data transparency. Smart companies are using that data to their advantage by getting ahead of business risks, rather than being caught unawares.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 class=\"content-topic\" style=\"text-align: center;\"><strong><span style=\"color: #000080;\">Unleashing GIS Technology\u2019s potential in every industries<\/span><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a class=\"qbutton default\" href=\"https:\/\/www.esrith.com\/en\/about\/blog-en\/\" target=\"_self\" rel=\"noopener\" data-hover-background-color=\"#03409c\" data-hover-border-color=\"#03409c\">Read more<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Author: Richard Cooke Thanks to the growing\u00a0transparency of greenhouse gas emission data, today\u2019s global consumer can know the approximate carbon footprint of nearly any activity, product, or location with a simple internet search. A smartphone user can learn that a new device will generate\u00a085 kilograms&#8230;<\/p>\n","protected":false},"author":10,"featured_media":16091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-16096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Unseen Emissions Visible - Esri Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esrith.com\/en\/blog-en\/making-unseen-emissions-visible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Unseen Emissions Visible - Esri Thailand\" \/>\n<meta property=\"og:description\" content=\"Author: Richard Cooke Thanks to the growing\u00a0transparency of greenhouse gas emission data, today\u2019s global consumer can know the approximate carbon footprint of nearly any activity, product, or location with a simple internet search. 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